FAQ

FMK the wine game is an interactive party game of tasting three wines, creating outlandish tasting notes, and divulging your "Flirt-Marry-Kill It" attraction to each wine. Which one is the playful pour you want to "flirt" with, which one would you "marry" as it is the love of your life, and which one is so deliciously irresistible you want to "kill it" right now.

 

Flirt Marry Kill IT: FMK the wine game faq

What is "Flirt-Marry-Kill-It"?

The "Flirt-Marry-Kill-It" Attractions

  • Flirt: The playful pour

The "flirt" makes your heart race and your senses tingle; it's all about that initial spark, the flutter of excitement that comes with a playful wink across the room. It’s the one that teases your palate with a hint of sweetness, leaving you wanting more. It sings to your senses, promising a delightful experience that’s refreshingly unpredictable.

  • Marry: The long-term love

You’d proudly introduce the "marry" to your family, the one that wraps you in a warm embrace and promises to stand by you through thick and thin. It embodies a profound connection, evoking the kind of love that grows stronger with time. It’s the partner you want by your side at every celebration, providing comfort and joy with its dependable charm. A deep and steadfast love worth committing to a lifetime of blissful companionship.

  • Kill-It: The irresistible passion

The "kill-it" is so irresistibly delightful, you can’t help but indulge. It draws you in with the kind of passion that ignites fiery emotions, making it impossible to resist. It is the life of the party, igniting conversations and daring you to live in the moment. It's all about living passionately and fully, celebrating the here and now with unrestrained enthusiasm.

The "Flirt-Marry-Kill-It" term was coined by Kathleen Warshawsky and Heidi Bevan in 2024 to represent the flirt, marry, or kill-it attraction one feels during game play to one of three wines with FMK the wine game. The entrepreneurial duo is also launching "Flirt-Marry-Kill-It" swag, merchandise, wine, experiences and fun events.

How do I activate the augmented reality experience?

There is a QR code on the back of each wine sleeve that is included in each FMK the wine game box.

  • Point your smart phone camera at the QR code to activate the AR.
  • Allow access to your microphone and camera.
  • Turn up the volume on your phone.
  • Follow the prompts.
  • Point your phone at the colored label on the front of your wine sleeve to line up the label with the faint label on your phone.

There is a different experience with the label on each bottle.

Nothing happens when I point at the label on the wine sleeve....

  • You need good lighting in the room or area you are trying to have the experience.
  • You may be too close to the bottle. The ideal distance to activate the AR on the label is 24-48".
  • Try adjusting the angle that the phone is pointing to the label. 90 degree angle is best.
  • Once you are set, try holding the phone still for 3-4 seconds. It may take a moment for your phone to process.

How to take a selfie with the FMK the wine game frame...

The selfie button is in the top right corner of the screen during the AR experience. Click on it anytime to take your selfie.

Be sure to save your selfie to your photos and share via social media.

Use the hashtag #FMKthewinegame and tag us in your social media @fmkthewinegame.

We want to see your pics!